A One-on-One With Linx Dating Founder Amy Andersen — Just How She Turned Into “Silicon Valley’s Cupid”

The brief type: whether or not they’re generating the newest edition of an already-cool product or coming up with the following big part of technology, singles in Silicon Valley may lead fast-paced everyday lives — meaning matchmaking typically becomes apply the backburner. Since 2003, Linx Dating and its creator Amy Andersen are approaching the needs of these active, relationship-minded pros with a curated, personalized, and intuition-based matchmaking program.


From Bing to Apple to Lyft to Github, Silicon Valley is recognized for its juggernaut technology companies and innovative start-ups, to such an extent that there is actually a well known tv program named after it. Silicon Valley is also known for the enthusiastic, hardworking, creative, and dedicated individuals who work on these lenders — all of these lends well to a fruitful career however necessarily an effective relationship existence.

“many of these folks are therefore concentrated with regards to careers that certain time they awaken and think ‘Oh my gosh, i must find my match. How do I go about undertaking that?'” mentioned local matchmaker Amy Andersen. Linx Dating is the way they go about doing that.

Established by Amy in 2003, Linx, for short, is actually a curated matchmaking service for everyone active, high-profile solitary experts in Silicon Valley while the encompassing Bay neighborhood (together with all around the globe) withn’t been able to get the relationship they really want. Now, the business is recognized as “Silicon Valley’s Matchmaker” and Amy their “Cupid.”

Amy not too long ago informed united states concerning the “aha second” that started every thing, her client-to-client vetting process, the algorithm-less, intuition-based matchmaking, in addition to individual relationships she creates utilizing the individuals she assists.

Connecting the Gap Between Single Men in Silicon Valley & Single feamales in San Francisco

The determination for Linx came in 2000 while Amy had been doing work in exclusive client services at a technology organization in san francisco bay area but located in Silicon Valley. Whether or not it was at work, through pals, or simply out, Amy often came across people have been knowledgeable, profitable, appealing, and well-rounded, however they happened to be single and did not know the reason why.

Once you understand both areas perfectly, Amy pinpointed the difficulty: there are more readily available males in Silicon Valley than San Fran and a lot more offered feamales in San Fran than Silicon Valley. Due to their family, friends, and careers being in their respective metropolitan areas, making the 50-minute automobile trip to fulfill that special someone was not the leader in their own thoughts, Amy revealed.

“that has been my personal ‘aha time’ where I thought ‘let’s say we happened to be to connect this gap and produce these opportunities for these great ladies in bay area that great men in Silicon Valley?'” she mentioned.

Amy after that spent the next three years undertaking just as much analysis as she could, using the woman business-oriented brain attain a much better notion of the business and demand for this type of matchmaking business. In 2003, as soon as she had all her ducks in a row, she give up the girl work at Merrill Lynch, launched the company, and do not seemed back.

“beginning Linx happens to be one of the recommended choices of my entire life,” she stated. “assisting these introductions and helping as a conduit between these two class has proven to focus effectively over the last 12+ years that I’ve been carrying this out.”

Through the Application to Even the Wedding, Amy will there be Every Step

Amy takes a very practical strategy along with her customers from beginning to stop, observing each individual individually, utilizing their unique certain wishes and needs while in the matchmaking, and supplying her qualified advice all in the process.

A One-on-One, In-Depth Vetting Process Ensures High-Caliber Clientele

At Linx, it-all starts with the standard of the customers. While different matchmaking providers might accept anybody who is applicable, Linx has actually a thorough referral-based vetting program that makes their clients stand out from others. Every aspiring member ought to be advised by an old or present member, a pal or contact of Amy’s, or perhaps the love.

Amy gets a lot of referrals day-after-day and screens each applicant by herself. And whether they’re 22 or 72, Asian or Latino, attorneys or painters, Amy wants people who are intelligent, healthier, relationship-minded, accomplished, ambitious, and top interesting resides overall.

“As long as a person is actually excited about their unique job, that is what I’m searching for. Beyond that, i am interested in those who are well-rounded. Whether it’s volunteering or cooking or whatever its, i simply want to see they have a colorful, fascinating life,” she said. “When someone says for me ‘All i actually do is actually work’, I’m not likely attending wish to work with them. Not just would they not need stability in their resides, but to me that’s also indicative that they don’t possess time for a relationship.”

After the first evaluating, Amy sets up an one-on-one meet-and-greet, which she mentioned is a vital element of getting a customer. That’s where Amy reaches be aware of the person, notice their own individual tale, and find out the things they’re looking for in somebody (and what they’re perhaps not looking).

Most of all, Amy is identifying if her organization could be the right complement both sides. Whether somebody isn’t really 100percent over their unique ex or have an arduous phase regarding existence, the woman impulse can determine if the time is actually down.

“The meet-and-greet is an important treatment for myself but moreso for that possibility to get an effective study of what Linx is about,” she said. “individuals get the answers that they’re looking through the meet-and-greet, and that is really important because anybody which decreases that road becoming litigant, I want to make certain they think willing to accept this procedure.”

If meet-and-greet goes well, they are going to keep coming back for a follow-up meeting with Amy before choosing the account that is good for all of them and receiving started about matchmaking. And even though it appears as though an extended procedure, Amy said its required because she wants every member becoming satisfied with Linx and the other way around.

Matchmaking That Combines the customer’s hopes & Amy’s Intuition

Besides screening every choice, Amy can be the only real individual at Linx who the matchmaking, outsourcing her concierge services to experts like pro closet stylists, makeup products artists, and psychologists.

“this is certainly a tremendously little, boutique, market matchmaking organization compared to some corporations with big employees and branches all over the world and so on, therefore Linx is super individualized due to that,” she said.

Her distinctive matchmaking program brings together the granular metrics of precisely what the individual wishes in a romantic date (their particular favored level, get older, earnings, etc. as well as their deal-breakers) and Amy’s normal talent and instinct for once you understand whenever a couple belong with each other.

“These days, regarding as I come up with a match, about 75per cent when it is generated by instinct, that impulse that says ‘Oh my goodness, i believe i may get on to something here,'” Amy stated.

Based on those factors, Amy will then take over, scouring the woman database of qualified singles until she discovers the perfect match each client.

On line Pre-Introductions Get Singles Excited About Their particular Match

Once Amy provides the woman ideal pairing, she’s going to e-mail both individuals a “baby bio” of each and every additional, providing them with a picture of other peoples individuality, passions, appearance, and getting all of them worked up about exactly how great they would be together.

“Needs my consumers regarding side of their particular seats, jaws with the surface, like ‘OMG this person appears remarkable,'” she mentioned.

They’ll after that reach ask Amy questions relating to their own match and make an effort they should decide for by themselves when they believe it really is right. During this time period, Amy additionally makes sure the clients do not know both, whether through work or personal sectors or even previous online dating adventures, thus we have all a clear record.

“I find there is cross-pollination using my customers in which they have for some reason have satisfied. I want to stay away from a situation where they’ve already met or they’ve glanced at every other’s using the internet pages so there had been a reason they decided to forego that opportunity,” she said.

The time from Amy’s preliminary e-mail on pair agreeing in order to satisfy usually takes 72 several hours, as well as that time Amy will be sending them a one-page, custom bio with a lot more delicious details, such as their particular very first labels. Amy stated she excludes finally names until the first day to enable them to avoid Googling one another, entering their heads, and damaging the miracle.

Sufficient reason for Amy being traditional, she necessitates the man to phone the lady (no texting or emailing!) within 5 days to set up an excellent date in which he treats her.

Going Beyond a Matchmaker to Become a Liaison, Confidant, buddy & Adviser

When Amy helps make a match, she does not merely deliver them down about first date with a “good-luck!” She offers pre-date mentoring that sets her consumers at ease and teaches all of them how to slow their own hectic lives down (at the least for starters night) She mentioned this will be especially important in Silicon Valley, in which everyone is actually operating 24/7 and always have a million thoughts running right through their unique minds.

“i really want you to just forget about every little thing surrounding you, the interruptions in daily life,” Amy stated. “I need one thoughtfully prepare for the go out mainly because fits really count. Alot is actually operating to them emotionally and financially, therefore I wish individuals look closely at those important details and remember essential those very first thoughts tend to be.”

“Amy features surpassed every hope and that I would recommend Linx. I’ve as came across a fantastic man which I would personally n’t have met if not. We are using things sluggish and witnessing precisely what the future keeps.” — A Linx Representative

And since every user signs a two-year contract (which may be frozen anytime when they satisfy that special someone), Amy becomes just as used since they are contained in this trip and is able to develop a commitment beyond a professional one. She also gets wedding invitations and photographs of children who have been created from past people.

“that is largely exactly why I do this — it’s very enjoyable,” she mentioned. “Far beyond my personal job of being a matchmaker, i am a liaison, confidant, buddy, and adviser.”

Final Thoughts

Thanks to Amy’s commitment, resourcefulness, and love for her customers, Linx is handling an under-served singles marketplace inside matchmaking sector, and she actually is recently scraped the outer lining about what she will be able to bring to the Silicon Valley region in addition to globe. We’re positively looking towards just what comes next.

“i have worked very hard to construct a fantastic reputation here, but I believe like We have much more unearthing to-do to have much more diverse and fascinating customers which I can assist,” she stated.

For women who wish to join Linx Dating, click on this link. For males enthusiastic about signing up, go here. You’ll be able to follow Linx and Amy on Twitter: @linxdating.

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